Episode 104: Bill Ryerson On A Novel Approach To Population Education That Actually Works
Bill Ryerson is Founder and President of Population Media Center (PMC), an organization that strives to improve the health and wellbeing of people around the world through the use of entertainment-education strategies. He also serves as Chair of The Population Institute in Washington, DC, which works in partnership with Population Media Center.
PMC creates long-running serialized dramas on radio and television, in which characters evolve into role models for the audience resulting in positive behavior change. The emphasis of the organization’s work is to educate people about the benefits of small families, encourage the use of effective family planning methods, elevate women’s status, prevent exploitation of children, promote avoidance of HIV infection, and promote environmentally sustainable behaviors.
Mr. Ryerson has a half-century history of working in the field of reproductive health, including three decades of experience adapting the Sabido methodology of social change communications to various cultural settings worldwide.
Ryerson received a B.A. in Biology (Magna Cum Laude) from Amherst College and an M.Phil. in Biology from Yale University (with specialization in Ecology and Evolution). He served as Director of the Population Institute’s Youth and Student Division, Development Director of Planned Parenthood Southeastern Pennsylvania, Associate Director of Planned Parenthood of Northern New England and Executive Vice President of Population Communications International before founding Population Media Center in 1998.
- Highlights from Bill’s November 2022 Newsweek article “Global Population Hits 8 Billion” (reprinted here)
- Why dealing with consumption alone won’t solve current environmental crises
- The real world effect of “edutainment” on family planning and other issues around the world
- Examples and results of adapting the Sabido methodology of social change communications to various cultural settings worldwide
- The results: you won’t believe how well it has worked! (But you have to listen to find out!)
Intro music by Olexy
Director of Digital Outreach (D.O.D.O.) for The Rewilding Institute
Host and Producer of the Rewilding Earth Podcast
Jack started Rewilding work as Executive Director of Sky Island Alliance in the mid-1990’s, organizing the Sky Island Wildlands Network design, ripping up illegal roads on forest service lands, installing wolf acclimatization pens on Ted Turner’s Ladder Ranch & conducting howling surveys to help make way for the final stage of the Lobo reintroduction program in the Southwest.
Through the years, Jack has worked with Dave Foreman and the Rewilding Gang to further Rewilding initiatives and education.